7 Reasons Why Your Business Needs a Mobile App
Do you believe that the average American spends at least 3 hours of his time every day
using their preferred mobile devices? That fact is actually not surprising considering that
many people are glued to such devices.
You see, a smartphone’s functionality can further be increased using different mobile
applications and businesses can leverage this by considering mobile app development services
to have an app built for their respective ventures.
Today, I will highlight several reasons why your business needs a mobile app,
especially in this day and age.
Gain a Competitive Edge Amongst Your Competitors
Keep in mind that both Apple and Google are big on localization which means that if
your local competitors do not have an app, you can leverage this fact to your
You see, mobile apps can be used as a means to help bring convenience to your
customers and if you are one of the only businesses in your area that offers one, then
you believe that you are going to get more customers than your competition.
Provides a New Marketing Channel
Because most of your consumers are likely to be on different social media platforms,
this is a great way for you to market your business.
Social media sites like Facebook and Instagram have changed the way they will act on
certain ads (probably to gain more attention towards their own ad campaign manager).
However, they cannot do anything about people actually raving about a certain business
or mobile app, which means that you can leverage this by providing amazing products
and services so that you can have your customers talking (good) about your business.
Customers want to be served with personalized recommendations. Your application can
learn from their habits so that you can recommend products and services that they
In addition, you can also make use of a phone’s GPS capability so that you can also
recommend certain products and services that are available in their local area.
Can Work Offline
One of the biggest advantages mobile apps have over websites is that the former can
actually be used even without internet connectivity.
Although the full functionality of the app will not be unlocked without an active internet
connection, some of its features can still be used when a user is offline.
Improves Customer Engagement
Customer engagement can be many forms, but the main idea is that your customers
need to get a hold of your products and services. Whether you are running an e-
commerce store or if you are a professional practitioner, an app can improve customer
engagement as it helps your customers send messages directly to you.
Effective frequency is a term used in advertising where it will take roughly 20
interactions before you get a die-hard customer. By providing a seamless experience
and continued exposure, you can bet that your brand will be imprinted in the minds of
Provides Additional Earnings
If you are running a service, you can actually get additional earnings by implemented in-
app purchases that will further improve the service plan that your customers are
currently registered in.